Privacy Policy

Last updated: 15 November 2024

1. Introduction

Wheel Magic Pro ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wheel-magicpro.com or use our services.

This policy applies to our website, services, and any related communications. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Company Information

Wheel Magic Pro is a UK-based company specialising in professional lighting control systems. Our registered address is:

142 Cromwell Road
London SW7 4EF
United Kingdom
Phone: +44 20 7946 0958
Email: [email protected]

3. Information We Collect

3.1 Personal Information

We may collect the following personal information when you interact with our website or services:

• Contact Information: Name, email address, phone number, postal address
• Business Information: Company name, job title, industry sector
• Communication Records: Correspondence via email, phone, or our contact forms
• Newsletter Subscriptions: Email address and subscription preferences
• Quote Requests: Project details, requirements, and specifications

3.2 Technical Information

We automatically collect certain technical information when you visit our website:

• Device Information: IP address, browser type and version, operating system
• Usage Data: Pages viewed, time spent on pages, click-through rates
• Cookies and Tracking: See our Cookie Policy for detailed information
• Log Data: Server logs including access times and error reports

4. How We Use Your Information

We use the collected information for the following purposes:

4.1 Service Provision

• Responding to enquiries and providing quotes
• Delivering lighting control system services and support
• Managing customer relationships and accounts
• Processing orders and managing projects

4.2 Marketing and Communications

• Sending newsletters and industry updates (with consent)
• Providing information about new products and services
• Conducting market research and customer satisfaction surveys
• Personalising marketing communications

4.3 Website Improvement

• Analysing website usage to improve user experience
• Identifying and fixing technical issues
• Developing new features and content
• Ensuring website security and preventing fraud

5. Legal Basis for Processing

Under UK data protection law, we process your personal data based on:

• Consent: For newsletter subscriptions and marketing communications
• Contract: To provide services you have requested
• Legitimate Interest: For website analytics and business development
• Legal Obligation: To comply with applicable laws and regulations

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

6.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing services
• Analytics and performance monitoring
• Customer support systems

6.2 Business Partners

With your consent, we may share relevant information with:

• Approved suppliers and manufacturers
• Installation contractors and partners
• Professional advisors and consultants

6.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or court orders
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Respond to regulatory enquiries

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Access Controls: Restricted access to personal data
• Regular Updates: Security patches and system updates
• Staff Training: Data protection awareness and procedures
• Incident Response: Procedures for data breach management

8. Data Retention

We retain personal information for the following periods:

• Customer Records: 7 years after last contact (legal requirement)
• Marketing Data: Until consent is withdrawn or 3 years of inactivity
• Website Analytics: 26 months maximum
• Communication Records: 3 years for business enquiries

9. Your Rights

Under UK data protection law, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, contact us at [email protected] or +44 20 7946 0958. We will respond within one month of receiving your request.

10. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

12. Children's Privacy

Our services are designed for businesses and are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK. When this occurs, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting a notice on our website
• Sending an email to registered users
• Updating the "Last updated" date at the top of this policy

15. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Phone: +44 20 7946 0958
Post: Wheel Magic Pro, 142 Cromwell Road, London SW7 4EF, United Kingdom

16. Regulatory Authority

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF